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Multistreaming: How to do a Live Stream at Multiple Platforms at Once?

Written by noman · 2 min read >

The coronavirus has hugely impacted the online video market’s growth as more people are spending much of their time at home. The pandemic has led to viewers streaming online video for many times longer than on-demand content, turning it into an amazing medium that continues to grow in popularity. However, due to fast development for live streaming, broadcasting to just one specific platform is simply not enough. Therefore, content creators or organizations have to know how to multi stream at multiple platforms at once to not lose out on millions of potential viewers by regular streaming.

What is Multistreaming?

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When one starts to broadcast to multiple locations at once, they might wonder whether the more platforms they stream to demand more bandwidth. However, if they choose a cloud-based multistreaming solution, the multistream platform handles nearly all of the work. This means that all the heavy lifting is done server-side in real-time. Instead of creating multiple streams, multi streaming services like Livepush take a single stream feed and send it to the cloud. This single stream is then spread to all the different platforms simultaneously hence making things super simple.

Which Live Streaming Destinations Should you Choose When Multistreaming?

Multi Streaming services like Livepush allow you to choose which and how many streaming destinations you publish to. Some of the most popular streaming sites include YouTube, Facebook, Twitch, Periscope, and many more.

How to Multistream?

Going from regular streaming to streaming to multiple sites isn’t that difficult for someone who is already used to streaming content. There are two essential aspects that content creators need to consider when they are multistreaming. These are the networks they are using and the multistreaming hardware, software, or service they plan to use. There isn’t much difference in the way creators capture footage for multistreaming and what they would do for regular streaming. Their footage, however, needs to be fed into hardware, or a cloud service which can then stream the content to several platforms at the same time. Below are some of the key steps that content creators can take if they want to multistream video content online:

  1. Create accounts on multiple platforms that you want to stream on e.g., Facebook, Twitter, YouTube, Twitch, etc. In as much as it might sound obvious, but if one wants to stream from YouTube, they will have to have an active channel. Just like if they’re going to stream from Twitch, they will have to have a Twitch account. Therefore, before multistreaming, ensure that you have got accounts on all the platforms, you intend to utilize.
  2. Choose hardware, software, or a cloud multistreaming solution depending on your goals and resources. Cloud multistreaming is more reliable and a right choice for smaller as well as cost-conscious multistreaming productions.
  3. Sign up for a multi streaming solution like Livepush.
  4. Set up your multistream solution. Firstly, choose a predefined streaming service like YouTube or a custom RTMP destination where you will need to add newer, even less utilized platforms. Secondly, capture a stream key and stream URL from the streaming network you want to add. Thirdly, copy and paste the stream key and stream URL you got from the streaming site into the corresponding fields. Lastly, repeat for all sites you want to stream to.
  5. Connect your multistream service with your gear as well as the streaming service. For instance, if you are streaming straight from Livepush, you have to ensure that your cameras or capture hardware is set up correctly inside the app.
  6. Go live and have your stream broadcasted to many of your favorite platforms and maximize your audience and engage with as many people as possible.

Final Thoughts

When considering the simplicity of doing a live stream on multiple platforms at once, it would be a missed opportunity for live video creators not to try it. Whether it be with the help of hardware encoders or with a streaming software or a multi streaming cloud service such as Livepush. Multistreaming is something live content creators should consider so as further to propel the success of their business or organization and drastically increase exposure.

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